Who we are

CLV Group (Customer Lifetime Value) is the leading data and insights company for sport and entertainment whose proprietary approach identifies, defines and delivers new ways for clubs, media and entertainment companies to create a competitive advantage through unlocking incremental value in their most important relationships, their customers, fans and followers. Founded in 2018 by Neil Joyce and Jamie Williams, CLV’s mission is to challenge groupthink and continue to enable Customer, Fan and Audience Ecosystems.

CLV started off helping some of the world’s largest media and entertainment companies understand more about their users and how to find them in platforms outside the walled garden. Today, CLV publishes the annual Fan Relationship Index Report (FRI) which delves into football’s great untapped resource – the overseas football fan – and provides a blueprint that guides clubs through the steps necessary to develop direct-to-fan propositions that will create longer, stronger and more rewarding relationships with fans globally.

First published in 2021, the FRI uses data to accurately identify and measure new commercial opportunities for clubs and sponsors. 2022’s report took a deeper dive into the rapidly changing relationships between fans, clubs and sponsors. It revealed opportunities for clubs and sponsors to benefit by responding to these shifts in fan expectations. At CLV, we believe fans are the saviour and we’re on a mission to change the way you understand, grow and monetise them to help tap into the 95% unknown fan market to deliver incremental revenue and value for all.

Team leader at desk
Team leader at desk
Team leader at desk

We’re strategic Data and Growth Partners to some of the largest publishers, brands & sports clubs. Our audiences get results.

Using our priopritety data, Fan Lifetime Value (FLV) modeling, combined with our strategic data partnerships, we surface the previously unabtainable, billion dollar revenue opportunties currently being missed. We open up significant monetisation opportunities with direct-to-fan and fan-based sponsorships and partnerships.

For 10 years we’ve unlocked $100+ million for dozens of Fortune Global 500 companies, and now elite European football clubs and other rights holders.

Our lean but mighty US/UK team of data, media & industry experts have a global reach. Steeped in backgrounds from Acxiom, Amazon, IBM, Miller Coors, Nielsen Sports & Publicis.


person sunbathing
person sunbathing

10

Expert advisers

30+

Years of experience