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Fan valuation is the missing currency for sponsorship.
In this report, we quantify the Fan Lifetime Value of three official FIFA sponsors for the 2026 World Cup — Adidas, Marriott and American Airlines — surfacing an average opportunity of $4.5 billion.
Find out how Fan Identification, Affinity and, ultimately, Fan Lifetime Value can turn a fleeting moment of attention into a measurable, durable commercial asset.
Download CLV's report
✔️ Data-led benchmarks for customer and fan growth
✔️ 129m US World Cup fans identified by CLV
✔️ $4.5bn reasons why 3 sponsors should look beyond impressions
✔️ Free PDF report delivered by email
Previous reports
Connecting and winning U.S. fandoms
The global sports loyalty opportunity
Uncovering the £700mn+ revenue gap
The inaugural Fan Relationship Index (FRI)