The Data and Insights Company for Sports, Media and Entertainment.

We have the keys to unlock your most valuable asset: your customers, fans and followers.

Get your copy of the 2023 FRI Report

Addressing the 95% unknown fan conundrum.

The CLV Group is the data and Insights company for sport, media and entertainment. Using our priopritety data, Fan Lifetime Value (FLV) modeling, combined with our strategic data partnerships, we surface the previously unabtainable, billion dollar revenue opportunties currently being missed. We open up significant monetisation opportunities with direct-to-fan and fan-based sponsorships and partnerships. We do this through our three stage approach, helping our customers; Understand, Grow and Monetise.

Our Leadership Team

Neil Joyce

Co-Founder & Chief Executive Officer

Jamie Williams

Co-Founder & Chief Customer Officer

Why The CLV Group?

We have always focused on challenging groupthink and enabling customer, fan and audience ecosystems.

Our unique approach to fan data looks beyond the known fan audience and has enabled some of the largest media and entertainment companies to understand more about their users and how to find them in platforms outside the walled gardens.

Core Services


Identify and understand your fans and followers and the value they bring today vs tomorrow. Unlock previously unobtainable revenue by understanding who and where your fans are, what they care about and how to reach them.


Leverage CLV data and insight to grow your share of wallet, increase your known fan base and your first party data, while increasing your propositions and direct-to-fan ecosystem capabilities.


  • Direct to Customer/Fan Revenue – new revenue streams and new markets.
  • Indirect – increase sponsor and partner value, driving ROI.
  • Increase negotiating power with current and new sponsors, partners (retail, ticketing and distribution) and ventures.