REPORT / 2026
A new perspective on the commercial value of fan relationships, and the practical data signals that help turn attention into sustained growth. Fan valuation is
the missing currency for sponsorship.
✔️ Data-led benchmarks for customer and fan growth
✔️ 129m US World Cup fans identified by CLV
✔️ $4.5bn reasons why 3 sponsors should look beyond impressions
✔️ Free PDF report delivered by email
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