REPORT / 2026

The 2026 Fan Valuation Report

The 2026 Fan Valuation Report

The 2026 Fan Valuation Report

A new perspective on the commercial value of fan relationships, and the practical data signals that help turn attention into sustained growth. Fan valuation is

the missing currency for sponsorship.

✔️ Data-led benchmarks for customer and fan growth

✔️ 129m US World Cup fans identified by CLV

✔️ $4.5bn reasons why 3 sponsors should look beyond impressions

✔️ Free PDF report delivered by email

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