Fan Relationship Index Report

The FRI represents the evolution of the ARF (Average Revenue per Fan), a metric used widely to benchmark the financial performance of sports teams around the world.  Whereas Average Revenue per Fan can provide a skewed view of performance – not all fans are created equal, when it comes to spending power – the FRI is oriented around understanding that different fans have different needs, wants and ability to engage with their club depending not just on pure demography, but passion, level of engagement and geo-location. The Fan Relationship Index (FRI) score is calculated based upon Segment Group Average Revenue vs Average Revenue per Fan (ARF) and can be applied to businesses within and outside of sports for developing new revenue opportunities which focus on fans.

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