Core Services

CLV Group offers a variety of consulting services. We can help your brand develop customer data strategies, execute on goals and accelerate roadmaps.  

 

Customer Opportunity Map

At the most transformational level, CLV Group will dig-in with your team(s) to identify opportunities to drive better business outcomes. This assessment includes (but is not limited to):

  • Proprietary methodology to deliver a SWOT analysis within the business

  • Benchmarking of brand customer data maturity against:

    • Brands who have a direct to consumer strategy in place

    • Brands just getting started

  • Defining and aligning the true business outcomes of MarTech/AdTech efforts  

  • Cross-stakeholder engagement and opportunities

  • Deepening CRM practice across the enterprise


Customer Navigation System

Getting started can be daunting to many marketers. CLV Group is here to provide you and your team with:

  • Tools, techniques and practices for your team to adopt in order to move the needle

  • Program test structure to measure the effectiveness of Customer Data-based Solutions

  • Independent best practices and technology adoption recommendations to deliver on defined business goals


Charter

Ongoing retainers / partnerships to ensure your team exceeds desired goals. This includes:

  • RFI evaluations and recommendations

  • Benchmarking studies

  • Customer Data-related Project Management and Governance


Ready to get started?