About Us

Our mission is to enable brands to drive increased share of wallet through developing strategies and investment decisions that span the Customer Lifecycle.

At The Customer Lifetime Value Group (The CLV Group), we are a team of Data & Technology Strategists and Customer Lifecycle experts who remove the complexity of the ecosystem to help our client’s growth efforts. We are able to provide an independent approach to help you define, adapt and accelerate customer data-driven strategies where customer lifetime value is at the heart of all investment decisions.

Global, blue chip brands work with us because they trust our expertise and in-depth knowledge across various business sectors. We believe that a Data-Driven Transformation journey is achievable with a thoughtfully designed roadmap.

Build A Strong Foundation

For your enterprise so everyone is working towards the same goals

Improve Accountability

Keep your data & technology partners focused on the right deliverables and metrics

Exceed Goals

Business goals and personal KPIs

Sustainable Growth

By leveraging customer relationships

Our Founders

Neil Joyce

CEO & Co-Founder

Neil Joyce is the Co-Founder and CEO of The CLV Group, founded in 2018 and self-funded from $0 to mid-7-figure revenue by 2021, with large global blue chip clients in the entertainment sector. Neil has held global executive positions in media and technology companies for the last 20 years, most notably IBM and the original big data company Acxiom. He most recently created Signal’s revolutionary People Based-Marketing platform, now owned by TransUnion.

Neil’s passion for helping businesses grow their bottom line with data and insights at the core shines through in his past experiences. He created $20m in new data and digital revenue for a multi-media content owner. Additionally, delivered a 25% increase in closing price for TPG portfolio company lift by implementing data-driven transformation strategy through customer engagement, insights and creating own label products. Most recently, Neil authored the inaugural Fan Relationship Index Report. FRI™ represents the game changing insights based approach to put Fan Engagement at the core of a business and with it the ability to deliver better experience and new monetisation opportunities vs traditional Average Revenue per Fan (ARF) benchmarks and upfront commercial based deals.

Connect with Neil on LinkedIn

Jamie Williams

Chief Customer Officer & Co-Founder

Jamie Williams is the Co-Founder and Chief Customer Officer of The Customer Lifetime Value Group (The CLV Group). Her mission is to help Fortune 500 brands navigate the complexity of consumer data and technology in order to fuel growth across the enterprise. Under Jamie’s leadership, The CLV Group has rapidly been adopted by global brands and media owners, boasting CLV’s YoY growth in 2021 by 300%.

Jamie’s unique background consists of brand and media strategy, cross-platform media investment and Saas platform commercialisation and planning. Her clients have included brands such as P&G, McDonald’s, EA, Epic Games, ASOS, Kraft-Heinz, Sony Entertainment and PlayStation. On a daily basis, her team of data strategy, planning and business consultants help people navigate the development of a Customer Data-Driven Transformation plan. She is a brilliant translator of tech knowledge and one not afraid to challenge the norm, counseling clients to make strategic investments in people, best practices and technology. Prior to co-founding The CLV Group, Jamie was the Vice President of Global Strategic Account Services at Signal.

Connect with Jamie on LinkedIn